Subject: Copywriting Skills can Improve eBay eBook Sales

Hi {!firstname_fix},

Having a perfect title, a great auction
template, a good price and a well
conceived plan regarding how to handle
inquiries and effectuate sales sounds
like a recipe for success for any eBay
eBook seller.

However, there is one component missing.

In order to really make one’s sales
numbers jump, there is a need for
copywriting talent.

Copywriting refers
to the writing of sales copy.

In the case of eBay sellers, this
involves all of the information
provided in your auction. This is what
potential customers see and read when
making their decision on an eBook.

In many cases, they can choose to buy
that product from a variety of vendors.

Why should they choose you?..

In some cases, they may not be sure the
eBook in question is exactly what they
want.

Why should they buy that eBook?..

Often, buyers have heard about scams
and raw deals in the eBook field. Why
should they trust you?

Good copywriting
answers those questions for the prospect.

It sets them at ease, sells them the
product and closes the deal. A seller
with a perfect system, the greatest
eBook ever and a low price will still
find sales difficult without good
copywriting within the auction.



How does one develop good copywriting
skills?..

Practice and training are usually the
source of the best copywriting. This
does not mean that the average eBook
seller is out of luck, however.

Remember, most of the competition is
unskilled at copywriting, making any
gain in knowledge on the subject
beneficial.

Make sure your auction features the
kind of copywriting that truly leads
people to make purchases.


Regards,
YOURNAME.

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